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Last update: January 30, 2024

Elastic Search App Overview

Search powers the way people shop and helps them find exactly what they are looking for, instantly. Virto Commerce can bring unparalleled relevance and personalized suggestions, optimize product discovery, turning browsers into buyers with seamless transactions that inspire repeat purchases.

Virto Commerce and Elastic App Search bring the next level of ecommerce administration experience. You can use analytics to improve ecommerce search relevance without any development effort.


To start using Elastic App Search, you will need to install and configure the following:

  1. Elastic App Search 8.x
  2. Virto Commerce 3.2xx
  3. Elastic App Search Virto Commerce Module 3.2xx
  4. Virto Storefront 6.x
  5. Vue B2B Theme 1.x


After completing the above steps, you will also need to rebuild the index in Virto Commerce.


If you are already using Virto Commerce, we recommend you testing it by using the Elastic App Search module.

Using Analytics

Every time a customer searches for something on your website, they provide your business with valuable information about what they are looking for.

To view this info, you can use Kibana and Open: Enterprise SearchApp SearchEngines:

Kibana Engines

By default, Virto Commerce adds four engines: Product, Category, CustomerOrder, and Member.

Choose the Product engine and review the Overview section, where you can find basic information on product queries and API requests per day:

Overview Section

Choose Analytics to dive into customer experience and query data. Out-of-the-box data collection, metrics, and visualizations on search keywords give you all you need to glean insights from the user behavior:


Query Analytics

Improving Search Relevance

With Elastic App Search, you can make relevance and tune adjustments, or promote/demote results based on your findings in a few clicks, right from the management interface.

Below, you can find out how to improve the search relevance with:

  • Synonyms
  • Curations
  • Relevance Tuning

Using Synonyms

Sometimes, users will use different terminology than your context might expect.

In the Top queries with no results section, you can find query results. For example, your customers might have searched for duplicator, but when you go to Storefront and try searching duplicator, you didn’t find any product for it:

Searching for a product with no result

It is a common mistake that may lead to poor search relevance: you are selling movies, but they want films.

The Synonym feature builds synonym sets. A synonym set contains two or more queries that have similar meanings. Each synonym set can contain up to 32 words.

To manage synonyms through the App Search dashboard, choose Synonyms, choose Create a synonym set, and add a synonym set.

Once you click Save, the synonym set will be applied:

Synonym set

Now, if your customer searches for duplicator, they will see the appropriate product set:

Duplicator product set displayed

Configuring Synonyms is a useful way to guide your users to the most relevant content. It is most useful when you know the precise terms they are searching for. For that, you should explore Analytics, so that you might be aware of your insightful capabilities.

If you are looking to provide even more precise and curated results, venture to the Curations section.


Curations allow search operators to customize search results for specific queries.

For instance, you can use promoted products to ensure that the specified products always match a query and receive the highest relevance scores. Imagine an ecommerce store with featured product results.

Similarly, use hidden documents to exclude particular products from the results.

Here is how you can boost product search score for, e.g., office printer search query.

Manage curations using Kibana:

  1. Open Enterprise SearchApp SearchEnginesproduct_ engineCurations
  2. Add a curation for office printer
  3. In our example, we promote two products: 565507636 - HP OfficeJet Pro 6978 All-in-One Multifunction and 551879675 - HP LaserJet Pro MFP M521dn - multifunction printer (B/W):

Manage Curation screen

Once you click Save, the curation will be applied:

Curation applied


Currently, Elastic App Search offers an upgrade to the Platinum subscription to harness the power of machine learning. By analyzing your engine’s analytics, App Search is able to suggest new or updated curations. This way, you can effortlessly help your users find exactly what they are looking for.

If you are looking for advanced results, continue reading to the Relevance Tuning section.

Relevance Tuning

Out of the box, App Search provides quality search relevance.

Built on top of Elasticsearch, App Search is a managed, the expertly crafted distillation of its finest points. It provides tools to help you further tune the search experience to optimize for your own needs.

We recommend you reviewing this step by step guide.


After running load tests and comparing Elasticsearch Vs Elastic App Search, we can confirm that both engines are ready for production and demonstrate the same results.


For performance and historical reasons, App Search has default limitations on some objects and API calls. You can review the current limitations here.