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Last update: March 12, 2024


Dynamic product associations refer to the establishment of connections between products based on predefined rules or conditions rather than fixed relationships. These associations are flexible and automatically adapt to changes in product inventory or attributes. For example, if a customer adds a laptop to their cart, the system automatically suggests relevant products that might interest the customer. This dynamic approach enhances the shopping experience, increases cross-selling opportunities, and streamlines product management:

Displaying related products


Managing dynamic product associations requires preinstalled Dynamic Associations module.

Readmore Dynamic Associations module

With the dynamic product associations feature, you can:

  • Select a product to promote as a related product or an accessory.
  • Select products with which the promoted items will appear.
  • Control the display of promoted products and determine their sorting order.